Five years ago, the LOVEGANG collective started to rock the scene with their limited edition fashioncollection and correspondent blog. LOVEGANG was founded by a group of individuals otherwise engaged in music, design, fashion, make-up, photography, film and dance. They are deeply rooted in their individual scenes, and they don’t just acknowledge upcoming trends, they live them before they enter the mainstream and turn them into a colourful happening.

Most of all, they are famous for their exuberant parties. The LOVEGANG distinguish themselves withtheir individual style made up from house, disco, rave, synthpop, freestyle, soul and R&B – class anddistinction instead of dumb, monotone beats. With their many international bookings (for instance Gay Pride Tel Aviv, Fashionshow New York or a Poolparty on Ibiza) they can count on a loyal and vibrant worldwide fan base: Jessica 6, Jimmy Edgar, Ronika, Kathy Diamond, Marina & The Diamonds, Kim Ann Foxman, Azari & III and many others are devoted LOVEGANG aficionados.

Now, working together with star perfumer Kim Weisswange, the creative collective launches an own, innovative, chameleon fragrance that unfurls differently on the skin of all genders: The LOVEGANG perfume.

The LOVEGANG perfume is an Independent Art of Perfume project – a challenge to the monopolization of designer fragrances and a declaration of love for every individual sharing the ideals and the love spirit that LOVEGANG celebrate! This fragrance is created for all spaceboyz, material girls and dancing queens of the world.

The icing of the cake will be the flacon’s cap, a work of art designed by master goldsmith Jonathan Johnson. He is well-known for his unusual jewellery and counts a number of stars among his clients.

With The LOVEGANG Perfume we are inviting everyone to become a member of the LOVEGANG: This fragrance is highly addictive. As Bryan Ferry once said: Love is the drug!

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